Universidad Nacional Pedro Henríquez Ureña, through its Faculty of Economics and Social Sciences and its School of Marketing, organized the technical discussion table Importance of Trade Marketing Indicators in the points of sale, with the participation of Alejandro Román, Master in Commercial Management, (UNAPEC) and Orlando Anthony Caraballo, Master in High Management, Instituto Tecnologico de Sto. Dog. (INTEC)
The activity was aimed at familiarizing professors and students at the university on the importance of indicators of Trade Marketing in the points of sale.
The event took place on March 23, 2023. And it was broadcast on the UNPHU YouTube channel. You can see it at the following link:
